.jpg)
ABOUT US
Orange County is home turf. D'Vine Taste Promotions was founded here in 2011 and has spent over a decade building direct relationships with OC's top grocery and specialty retailers. When you run a wine and spirits demo program in Orange County with us, you're not working with an agency that parachutes in - you're working with the team that knows these stores, these managers, and these shoppers better than anyone.
We deploy certified brand ambassadors across Bristol Farms, Pavilions, Ralphs, Whole Foods, and more throughout Orange County. Retailer coordination, California ABC compliance, ambassador staffing, and post-demo reporting — all handled in-house, from right here in OC.
Market Opportunity
Why Orange County Is a High-Impact Market for Wine & Spirits Brands
Orange County has one of the most affluent and wine-engaged consumer bases in Southern California. With a dense mix of upscale grocery chains, specialty beverage retailers, and high-income neighborhoods, OC is one of the strongest markets in the state for premium and craft wine and spirits brands. Shoppers here are willing to spend — they just need a reason to pick your bottle off the shelf.
Why wine and spirits brands prioritize Orange County:
Affluent consumer base with strong purchasing power and high openness to premium brands
Dense retail coverage across upscale grocery and specialty chains throughout the county
Strong local wine culture with consistent demand for tastings, new products, and craft spirits
D'Vine's headquarters advantage — faster deployment, deeper store relationships, and local market knowledge no out-of-area agency can match
What We Deliver
Our Wine & Spirits Demo Services in Orange County
In-Store Wine & Spirits Tastings
We run in-store wine and spirits tastings across Orange County's highest-traffic grocery and specialty retailers. New product launches, seasonal campaigns, grand opening support, brand reintroductions — our OC teams execute at every scale with the local knowledge to back it up.
Certified Brand Ambassadors
Our Orange County brand ambassadors are RBS-certified, many are WSET-trained, and all operate in full compliance with California ABC regulations. We place ambassadors who know the OC retail environment and can represent your brand with genuine credibility on the floor.
Retailer Coordination & Booking
We've built direct store-level relationships across Orange County's major retail chains over 15 years of operating in this market. We manage all booking logistics, retailer communication, and scheduling — including last-minute requests that out-of-area agencies simply can't accommodate.
Compliance-First Execution
Every Orange County activation runs clean. We manage California ABC permits, ID-checking procedures, setup standards, and retailer-specific compliance requirements on every demo so your brand is never exposed to a compliance issue on the floor.
Post-Demo Reporting & ROI Tracking
After every Orange County activation, you receive a full recap covering sales lift estimates, shopper engagement, consumer feedback, and field insights. Everything your team needs to evaluate performance and plan the next sampling push.
Retailer Coordination & Booking
We maintain established relationships with major Southern California chains. Our team manages booking calendars, retailer communication, demo requirements, and scheduling windows to secure high-impact placements.
.jpg)
where we operate
Wine & Spirits Demo Retailers We Activate Across Orange County
D'Vine Taste Promotions executes wine and spirits demos across leading Orange County grocery and specialty retail chains, including:
Retailers:
Ralphs
High-traffic Kroger-owned stores with consistent demo foot traffic across OC locations.
Albertsons
Established Orange County presence with a well-run wine and spirits demo program.
Vons
Strong OC coverage across the Albertsons banner with reliable shopper volume.
Pavilions
Upscale Orange County grocery environment that attracts premium wine and spirits buyers.
Bristol Farms
OC's premier specialty grocer with an affluent, highly engaged customer base.
Total Wine & More
The highest-intent beverage retail destination in Orange County for wine and spirits sampling.
Stater Bros
Loyal Orange County shopper base with strong repeat traffic across multiple locations.
Whole Foods
Health-conscious OC consumers with strong and growing demand for premium and natural wine.