Wine & Spirits Demos at Total Wine & More
Total Wine & More is the largest independent wine and spirits retailer in the United States. Every customer who walks through the door came specifically to buy alcohol. There is no higher-intent demo audience in Southern California retail.
Serving Southern California Since 2011
100,000+ Demos Executed
RBS Certified Staff
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ABOUT US
Why Brands Run Wine & Spirits Demos at Total Wine & More
Most grocery store demos put your brand in front of a mixed crowd — people there for produce, paper towels, and whatever else is on the list. Total Wine is different. Every single person in that store came for wine or spirits. They're already in buying mode, already comparing options, and already receptive to a tasting from a knowledgeable brand ambassador who can tell them something worth knowing. D'Vine Taste Promotions has been running wine and spirits demos at Total Wine & More locations across Southern California since 2011, and the conversion rate reflects the audience.
Total Wine manages demo bookings through an online portal with its own vendor requirements and scheduling structure. We know the system, we move fast when slots open, and we handle all coordination between your brand and the store so the only thing your team needs to worry about is inventory.
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Retail Opportunity
Why Brands Invest in Wine & Spirits Demos at Total Wine & More
The Total Wine shopper is the most valuable demo audience in Southern California retail. They came in knowing they were going to spend money on wine or spirits today. The question is which bottle they're going home with. A well-executed in-store tasting answers that question directly — a certified brand ambassador, a good pour, and a genuine conversation about the product is often all it takes.
Demos at Total Wine also carry a different weight than grocery store activations. The store's format, the depth of its selection, and the beverage-specific focus of its customers create an environment where product knowledge actually matters. Shoppers here will ask real questions and they notice when the person behind the table knows the answers.
Key advantages of sampling programs at Total Wine & More include:
Highest-intent beverage shopper in Southern California retail — every customer came specifically to buy wine or spirits
Dedicated wine and spirits format with deep product selection that attracts serious and enthusiastic buyers
Higher average transaction value per visit compared to standard grocery demo environments
Strong Total Wine & More presence across Los Angeles, Orange County, San Diego, and Palm Desert
For wine and spirits brands that want to be in the room with the most motivated buyer in the market, Total Wine is the answer.
Our Approach
How D'Vine Manages Total Wine & More Demo Programs
Total Wine demos require a different level of product knowledge than a standard grocery activation. The customers are more informed, the conversations go deeper, and the ambassador representing your brand needs to be ready for it.
Certified Brand Ambassadors
We place WSET-trained, RBS-certified ambassadors at Total Wine locations who can handle a real conversation with a serious wine and spirits buyer. Product depth, production knowledge, food pairing, regional context — our ambassadors show up prepared.
Retailer Coordination
We manage all bookings through Total Wine's online portal, tracking slot availability and submitting programs quickly across target SoCal locations to secure the best placement windows available.
Compliance & Setup
Total Wine has specific vendor requirements, setup standards, and ID verification protocols for in-store demos. Our team follows every requirement on every activation without exception.
Post-Demo Reporting
After each Total Wine activation we deliver a detailed recap covering shopper engagement, conversion observations, product feedback, and field notes to help your team evaluate and improve future programming.
Retailer Coordination & Booking
We maintain established relationships with major Southern California chains. Our team manages booking calendars, retailer communication, demo requirements, and scheduling windows to secure high-impact placements.
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Program Logistics
How Total Wine & More Demo Scheduling Works
Total Wine manages demo bookings through a centralized online portal. Slots across SoCal locations are in demand and planning ahead is what gets your brand into the highest-traffic windows available.
01
Program Planning & Demo Requests
We work with your team to identify target Total Wine locations across Southern California, priority dates, and which products to feature. The better the plan going in, the better the placements coming out.
02
Portal Submission
We submit your demo program through Total Wine's online booking portal as soon as scheduling opens. First-come, first-served means we move quickly and submit with everything in order the first time.
03
Confirmation & Store Coordination
Once demos are confirmed we coordinate ambassador staffing, product logistics, and any Total Wine-specific store requirements so every detail is locked in before activation day.
04
Demo Execution & Reporting
Our brand ambassadors execute the tasting, engage Total Wine shoppers with genuine product knowledge, and deliver a full performance recap after every activation.
Regional Coverage
Total Wine & More Locations Across Southern California
D'Vine Taste Promotions executes wine and spirits demos at Total Wine & More stores throughout Southern California, including:
Locations:
