Wine & Spirits Demos at Stater Bros
Stater Bros is the largest privately owned supermarket chain in Southern California. Deep roots in the Inland Empire and San Diego, a loyal weekly shopper base, and a wine and spirits demo opportunity most brands are leaving on the table.
Serving Southern California Since 2011
100,000+ Demos Executed
RBS Certified Staff
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ABOUT US
Why Brands Run Wine & Spirits Demos at Stater Bros
Stater Bros doesn't get talked about the way Whole Foods or Bristol Farms does, and that's exactly the opportunity. While other brands pour their demo budgets into the same premium grocery locations, Stater Bros sits largely untapped — a chain with over 170 stores, a fiercely loyal customer base, and consistent foot traffic across the Inland Empire, San Bernardino, Riverside, and San Diego markets. D'Vine Taste Promotions has been running wine and spirits demos at Stater Bros locations since 2011 and we work directly with their centralized demo booking contact to manage scheduling on behalf of our clients.
The Stater Bros shopper is value-conscious but brand-loyal. Get in front of them with a good product and a genuine tasting experience and you earn a repeat buyer. That's not a small thing in a chain this size.
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Retail Opportunity
Why Brands Invest in Wine & Spirits Demos at Stater Bros
Most wine and spirits brands overlook Stater Bros entirely. They gravitate toward the premium chains and leave one of Southern California's largest and most loyal grocery audiences completely uncontested. That's a real competitive advantage for brands willing to show up here.
Stater Bros shoppers are creatures of habit. They shop the same store every week, they know the layout, and when they discover a product they like — especially one they tried in person — they come back for it. In-store wine and spirits tastings at Stater Bros work because the customer base is consistent, the stores are familiar, and there is very little competition on the demo floor.
Key advantages of sampling programs at Stater Bros include:
Largest privately owned supermarket chain in SoCal with 170 stores across the Inland Empire and San Diego
Loyal, high-frequency shopper base with consistent weekly visits and strong repeat purchase behavior
Underutilized demo environment — less brand competition on the floor means more shopper attention for your product
Strong presence in Inland Empire, San Bernardino, Riverside, and San Diego markets that other retailers don't fully cover
Stater Bros gives wine and spirits brands access to a massive, loyal Southern California audience that most competitors aren't paying attention to.
Our Approach
How D'Vine Manages Stater Bros Demo Programs
Stater Bros runs a clean, straightforward demo program with a centralized booking contact that handles all activations across the chain. We work directly with that contact and manage the full process from scheduling through post-demo reporting.
Certified Brand Ambassadors
Our RBS-certified brand ambassadors are trained to connect with the Stater Bros shopper. Approachable, knowledgeable, and focused on turning a tasting into a purchase rather than just a conversation.
Retailer Coordination
We work directly with Stater Bros' centralized demo booking contact to schedule activations, confirm locations, and manage all store-level logistics across the chain.
Compliance & Setup
Every Stater Bros activation follows the chain's in-store demo standards including setup requirements, ID verification procedures, and responsible sampling protocols on every visit.
Post-Demo Reporting
After each activation we deliver a recap covering shopper engagement, sales observations, and field notes to help your team track performance and plan future Stater Bros programming.
Retailer Coordination & Booking
We maintain established relationships with major Southern California chains. Our team manages booking calendars, retailer communication, demo requirements, and scheduling windows to secure high-impact placements.
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Program Logistics
How Stater Bros Demo Scheduling Works
Stater Bros uses a centralized booking contact for all demo activations across the chain. There's no complex portal or multi-step vendor system. We work directly with that contact and handle everything on your behalf.
01
Program Planning & Demo Requests
We work with your team to build a target list of Stater Bros locations across the Inland Empire, San Bernardino, Riverside, and San Diego markets. Clear goals and a defined location list make the booking process fast and straightforward.
02
Schedule Submission
We contact Stater Bros' centralized booking team directly and submit your demo program. Having orders prepared in advance is what secures the best available dates across your target stores.
03
Confirmation & Store Coordination
Once demos are confirmed we coordinate ambassador staffing, product logistics, and store-level requirements to make sure every activation is set up correctly before the date arrives.
04
Demo Execution & Reporting
Our brand ambassadors show up on time, execute the tasting, and engage Stater Bros shoppers with the kind of genuine, no-pressure approach that converts in this retail environment. A full recap follows every activation.
Regional Coverage
Stater Bros Locations Across Southern California
D'Vine Taste Promotions executes wine and spirits demos at Stater Bros stores throughout Southern California, including:
Locations:
